THE JUICE BOX REBRAND
The Juice Box
The Juice Box is a neighborhood health cafe nestled in the heart of Rincón, Puerto Rico. They’re passionate about serving fresh, natural, and delicious options made from local and organic ingredients that fuel your body and brighten your day.
OVERVIEW
DESIGN SCOPE
All branding and design by Ima Creative
Art Direction
Brand Strategy
Brand Identity Design
Illustration
Packaging Design
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After a two year hiatus, The Juice Box required a full rebrand – identity, packaging and signage to relaunch their cafe in late 2025.
Established as one of the most popular fresh and healthy cafes in Rincón, Puerto Rico, the rebrand required a nod to their original branding; but with a more professional and inclusive design to cover all their eatery offerings.The result is a brand identity that boldly states who they are whilst acknowledging their fresh food and the unique location that provides them with an array of tropical produce, sourced locally.
The branding adorns lots of spaces; from their popular digital presence, to signage, takeaway beverages to their own roasted coffee and fresh bottled juices.
