MUMA MATCHA
Muma Matcha
Muma Matcha provides plant powered energy and focus.
Sourced from the tea fields of Uji, Japan, Muma Matcha delivers a ceremonial grade matcha right to your door. Made from stone ground green tea leaves, matcha is the answer for hours of calm, clear-headed energy. Pure, organic and unmatched.
OVERVIEW
DESIGN SCOPE
All branding and design by Ima Creative
Art Direction
Brand Strategy
Brand identity
Illustration
Packaging Design
Web Design
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Muma Matcha required a full rebrand - identity, packaging and website to relaunch their business in 2025. Taking some inspiration from their previous branding, they required a brand identity that had a fun, playful feel with a character mascot in the form of a globe drinking matcha.
Their brand colours of pink and green were carried through the rebrand, giving a vibrant uplift across the their 80g and 30g tin packaging. Their website was given a full redesign, with fonts, imagery and layouts to match their new identity.
Muma Matcha offers delivery NZ-wide and is available at many Queenstown eateries, including Odd Saint and The Coffee Club. -
Photography Credits:
LS Creative Studio
