ROXANNE FIRST ILLUSTRATION COLLABORATION
BUBBLEGUM by
Roxanne First
OVERVIEW
Founded in 2018, Roxanne First is a London-based fine jewellery studio rooted in individuality, creativity, and timeless cool. They design pieces for effortless, everyday wear. Mix, match, layer, or stack - each piece is created to be worn your way.
For this collaboration, Ima created a set of illustrated assets for Roxanne First’s ‘BUBBLEGUM’ collection. Old memories, new mood. BUBBLEGUM by Roxanne First blends modern materials with precious touches - bold, playful, and full of contrast. Inspired by friendship bracelets and childhood keepsakes, reimagined for today. Personal, fun, and made to wear your way.
DESIGN SCOPE
All Illustration and design by Ima Creative
Art Direction
Illustration
Merchandise Design
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Ima Creative collaborated Roxanne First’s Founder (Rocky) to create a set of illustrated assets to promote the launch of their new online jewellery builder for their BUBBLEGUM Collection. Their new builder allows any customer to create their own necklace or bracelet using the BG charms and visualise their customised design online before purchasing.
The mascot style illustrations reference the themes, shapes tactile nature of the BG charms, whilst incorporating the BG by RF colour palette and branding. Assets are used in promotional material, signage, stickers and merchandise.
