THRIVE PILATES STUDIO LAUNCH
Thrive Pilates
OVERVIEW
Thrive is a pilates studio located in Wellington, New Zealand. Offering small pilates group classes with experienced skilled instructors, Thrive incorporates a background of circus, health science, aerobic training, and passionate work ethic to make their clients stronger, leaner and more flexible.
”Thrive Pilates does thing differently. Respecting the key pilates principals - core control, alignment, precision, axial elongation, breathing, concentration and movement integration, Thrive will enhance your pilates experience a with a contemporary twist.”
BRANDING SCOPE
Design Strategy
Illustration
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In 2021, alongside Thrive's main city studio, a second studio was opened in the coastal area of Petone (Pito-one), Wellington.
Ima Creative was commissioned by design agency Good Company to assist in designing a range of illustrated assets to roll out alongside branding of Thrive's Petone Studio.
These illustrations consist of strong figures in pilates poses with elements of sea, land and sky incorporated, to reflect the beautiful natural surroundings of the Petone area. Brand assets were later animated by talented animator and designer; Wiremu Smith and released in a social campaign to announce the studio opening. -
Illustration design created alongside Good Company.
