ICEBREAKER ARTIST COLLABORATION
icebreaker
Born in New Zealand in 1995, icebreaker pioneers natural performance apparel. They value transparency, responsibility, and nature-inspired innovation. Their premium quality merino wool is at the core of everything they do. Surviving New Zealand's harsh climate, merino sheep have an ingenious fleece engineering that protects them in the freezing winters (-10°C) and cools them in the scorching summers (+30°C). icebreaker's 25 years of experience showcase nature's incredible merino wool, providing performance and comfort, unlike anything you've experienced.
OVERVIEW
Art Direction
Illustration
Repeat Print Design
DESIGN SCOPE
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icebreaker connected with Ima Creative as part of their seasonal Artists Collaboration, to create two designs for their SS24 (Europe) and AW24 (Australasia) release.
Each design needed to reflect aspects of the outdoors, for which icebreaker's apparel is created. Two designs were created; one a simple tee print 'Hike Print' and the second, a repeat print; 'Through the Woods'. Both prints have become seasonal best sellers across Northern and Southern Hemispheres stockists.
